During the second hour of the Opening Ceremony last night, NBC showed a commercial extolling the beauty and joys of British Columbia. Some of the wonders were natural - forests, vineyards, vistas - and others were produced - ie Michael J. Fox, Sarah McLachlan, Ryan Reynolds, Eric McCormack, Kim Cattrall, and Steve Nash. (Did you know they were all Canadians? Me neither.)But, do you notice what was in the bottom right corner of Steve Nash's frame?
Yes, it's the Convention Centre's living roof! And at a much better angle than my amateur shots. How exciting that the green roof got a supporting role in the commercial - though I'm guessing most people had no idea what it was. (The commercial, by the way, was the only time NBC showed the roof last night, even though some of the broadcast took place inside the Convention Centre. Alas.)I quite liked the ad - British Columbia is beautiful, like Canada's version of Oregon (which is not surprising, I suppose, considering their geographic proximity). But I kinda have to giggle at Tourism British Columbia's tagline: Super, Natural British Columbia. When you use a pun like that, it's got to work both ways - within both the original meaning AND in the new, creative spin. (Remember Atlantis and their dubious choice of "Family Planning" to advertise the condos?) And I don't think they meant to say that B.C. is also supernatural. I suppose you could argue that the word is equivalent to magical, but I feel like supernatural has more ghostly or eerie connotations. (Merriam-Webster defines it as, "of or relating to God or a god, demigod, spirit, or devil.")
Oh well. At least we can warm our cold, cynical heart with Ryan Reynolds by a fire. I think that alone would be worth traveling to British Columbia for... :)
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